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2014.7.29 Torie & Howard Organic Candy's Social Media Style touted in Huffington Post Business Blog


"Torie & Howard -- an organic food company that's building a lifestyle brand around a great product, with sassy savvy Tweets that articulate their sophistication and sense of community. #organicoriginals (candy is great too BTW)" -Linked Media. Huffington Post

"We love making the social connection with our customers," says Torie Burke, CEO of Torie & Howard Organic Hard Candy. "We're real people, making real candy, with real ingredients for real people."

Brand authenticity is more than a buzzword for the candy-team, who wholeheartedly believe in equating brand personality with affinity relationships, both in person and in the digisphere.

"Torie & Howard organic candy was made for sharing, with simple, straightforward and honest principles - it's only natural our social interactions follow suit. Besides, candy should be elevated fun!" says Burke.

Torie & Howard organic hard candy flavors are California Pomegranate and Sweet Freestone Nectarine, Italian Tarocco Blood Orange & Wildflower Honey, D’Anjou Pear & Ceylon Cinnamon, and Pink Grapefruit & Tupelo Honey, which was named a sofi™ Award Finalist. The company also recently introduced a new flavor, Meyer Lemon & Raspberry, which will be available for shipment in early fall. All of the candy is USDA organic and kosher certified and contains no GMOs, preservatives, artificial dyes, casein, soy or gluten, Burke said.

The tins have a suggested retail price of $3.99 to $4.99 and are available eight per case with 12 cases to a master case. The four original flavors also are sold in bulk and are available in a handbag gift package with a suggested retail price of $7.99 to $8.99. More information is available by calling 1-888-826-9554 or online at www.TorieAndHoward.com.

About Torie & Howard:

Torie & Howard is a producer of all-natural, organic hard candy designed to satisfy consumers with discriminating palates who crave healthy, yet indulgent, snacks. The candy is USDA Organic and Kosher certified. The company was launched by color consultant Torie Burke and interior designer Howard Slatkin in early 2012 with headquarters in New Milford, Conn. In keeping with its pledge to produce snacks in ways that are as health-friendly, eco-friendly and socially conscious as possible, a portion of the proceeds is donated to Autism Speaks. The candy is available nationally through foodservice and about 3,500 retailers, including Whole Foods, The Fresh Market, Kings, Balducci’s, Dean & Deluca, Earth Fare, and Central Market, and online at www.TorieAndHoward.com. More information is available by connecting via https://www.Facebook.com/TorieandHoward, https://Twitter.com/TorieandHoward, and https://www.Pinterest.com/TorieandHoward/ or by calling 1-888-826-9554.


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