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2017-3-30 Organic Now Spells 'Innovative'

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Medicated, organic candies to drive sugar confections to $55.6 billion by 2022 -

Organic now spells ‘innovative’

An increasing number of millennials are now health-conscious and exhibit a greater propensity toward healthier lifestyle habits. Excessive consumption of sugar and sweets has brought about increased concerns about obesity and diabetes, thus pushing consumers toward organic, sugar-free confectionery. Such products that address consumers’ sweet tooth while providing “better-for-you” positioning have found many takers. Competitors engaged in the confectionery market have realized this and are fast churning out products that are organic and glucose-free. Innovation is the keyword as the sugar confectionery companies experiment with various flavors and high-quality ingredients.

For example, several confectioners including Torie & Howard, YumEarth and Sweetie Blooms have added new products to their offerings, which include ingredients such as maple syrup, nectar, cashew flour, honey and caramel, all of which are organically sourced/created. They include products that are as unique and tasty as licorice, flavored mints, lozenges, gummy bears, nougat, marshmallows and lollipops. All these products have ushered in a new era of “healthy, organic” candies in the marketplace, capturing the fancy of ever-conscious, label-reading consumers.


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Mufassira Fathinma is a content writer at Allied Analytics LLP. She holds a bachelor‘s degree in business management. She has an active interest in the happenings of various industry verticals. Mufassira reads, researches and writes actively on a diverse range of topics including current ecological trends and developments.

Source: http://www.candyindustry.com/articles/87662-medicated-organic-candies-to-drive-sugar-confections-to-556-billion-by-2022


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