U.S. Starbucks stores are serving up a hearty steak wrap for lunch or dinner, bringing new treats to the pastry case and highlighting a broader selection of packaged snacks.
A Wrap That Satisfies
When Melodie Beal and team began work on a new wrap for Starbucks, they wanted to feature a bold flavor that would resonate with customers across the country.
“We wanted to include a lean meat in the wrap and thought that steak could be a nice complement to our wraps with chicken,” said Beal, who was a private chef for 16 years before joining Starbucks as a product development manager. “When we decided on a tender steak similar to what you would find in a fajita, our next idea was to make the wrap Southwestern style for broad appeal.”
Starbucks new Southwest-Style Steak Wrap is made with grilled fajita steak tossed in a chimichurri sauce with fire roasted corn, peppers, jicama, lettuce, and a black bean spread in a sweet potato tortilla. The wrap is paired with a creamy chipotle sauce and blue corn chips.
In addition to flavor, the team focused on creating a wrap that satisfies as a small meal.
“Protein is key,” added Beal. “A food option often translates as a meal for customers when it includes protein.”
The team wanted to develop a wrap that could be enjoyed anywhere at any time.
"We considered the different scenarios where our customers might eat a wrap, such as a lunch meeting, in the car or, now that the weather is warming up, outside on a bench or at a picnic,” she said. “We want our customers to feel comfortable eating the wrap wherever they are.”
On the Sweet Side
Also available in Starbucks® stores this spring is a collection of new pastries and cakes for those looking for something sweet with morning coffee or an afternoon treat.
Chocolate Marble Loaf Cake – A pound cake with swirls of vanilla and chocolate topped with a chocolate fudge icing.
Chocolate Chunk Muffin – Made with three single-origin Colombian chocolates, this muffin is perfect with coffee.
Apple Fritter – A classic fritter made with Rome apples and a hint of cinnamon, and fried to a golden brown.
Cinnamon Raisin Bagel – Lightly flavored with cinnamon swirled throughout the dough and an abundance of raisins for added sweetness.
New Packaged Snacks
Starbucks continues to add to its snack collection with great tasting products from a variety of brands, including some that are vegan or gluten free.
Torie & Howard Chewie Fruities – With fresh-off-the-vine flavors, Torie & Howard use sophisticated, epicurean recipes made with organic ingredients. Three flavors are available in multi-serve bags: Blood Orange & Honey, Meyer Lemon & Raspberry, and Pomegranate & Nectarine.